Our Story

West Coast Fishculture was founded in 1973 by Ward Griffioen as a small family business which quickly grew into a substantial farming operation. Ward helped pioneer the opportunity for salmon farming in the Pacific Northwest and was always a visionary in the quest to do fish farming the right way. We continue to hold true to Ward’s founding principle of producing high quality fish in a socially and environmentally responsible way and now lead the world in best practices for farming fish sustainably.

Lois Lake Steelhead

Our healthy and flavourful Steelhead are native to the Pacific Northwest and are favoured by seafood lovers everywhere. Steelhead are characterized by their bright red coloured flesh, rich buttery flavour, and firm, moist texture. Lois Lake Steelhead is high in omega-3 fatty acids, making them an excellent choice for the health-conscious consumer.

Locally Grown

Farm to Fork

Our Steelhead are raised in the mountain-fed waters of Lois Lake located in coastal BC far from any industrial or agricultural waste without the use of antibiotics or hormones. Our fish are humanely harvested and placed on ice for immediate delivery to our processing partners at Blundell SeaFoods for final hand portioning and preparation for our customers to ensure maximum quality and freshness. Every single step is taken to ensure you enjoy the best tasting fish when you experience Lois Lake Steelhead.

Where to Enjoy

Eat In, Dine Out

Lois Lake Steelhead is a long time favourite of discerning chefs who respect the choices of the modern sustainability conscious consumer. Ask for Lois Lake Steelhead by name when you are out on the town at fine dining establishments or at better seafood counters in the Pacific Northwest and treat yourself to the finest fish available with a clean conscience!